Eight common reasons and solutions for frozen Amazon accounts and blocked stores
ads

There are many reasons why Amazon seller accounts are suspended and accounts are blocked. Today, I summarize some common situations and solutions for common Amazon account suspensions. Click to enter >> (Amazon newbie shop topic)

The first type: the store is closed due to the product does not comply with the relevant regulations of Amazon

Amazon takes great care of the consumer experience. Therefore, in the sales process of some products, due to some non-artificial and unpredictable factors, the products received by consumers are obsolete and damaged products, which will also cause consumers to receive impressions on the experience and receive AZ and negative reviews from customers; /p>

If you do not comply with Amazon regulations, it is easy to cause consumer complaints. As long as 2-3 formal complaints per month, the store may be closed, and the attitude and results of after-sales service will also be the criteria for Amazon's assessment.

1. How to deal with store closures caused by products that do not comply with Amazon's relevant regulations?

First, identify previous violations, solve them, and then provide future anti-recurrence measures, and finally, Then write an appeal email to Amazon. Remember that Amazon usually examines the following aspects:

• Negative feedback and product reviews

• Customers submit AZ Claim

• During the communication between sellers and buyers , Pay attention to the subject of these emails (product damage, flaws, etc.)

1. Find out the reason and check the number of complaints against the product involved

• The product is fragile, Often damaged during transportation;

Google Ads

• The packaging materials used are of poor quality;

• Products are usually slow to sell, easy to depreciate in storage, and need to modify the product status;

• A one-time error.

2. Extend the scope of inspection

If you find that there are many problems, instead of stopping selling a certain product, you may need to switch to another supplier. If you use FBA logistics, create a Removal Order for all returns, which can reduce the risk of store closure.

3. What do you write in the complaint email to Amazon?

In the email, first indicate that you have investigated the reason for the store's ban, and come up with some methods to ensure that it will not be Violation (for example, the two parts above). Then, you want to focus on how to improve seller performance in the long-term and ensure customer satisfaction.

Your action plan should include reasonable goals and simple solutions

• Speed ​​up the packaging and handling process;

• Find suitable packaging materials for your products (For example, bottled products use bubble packaging)

Google Ads

• Assign more quality control personnel

• Clean inventory regularly

• Change suppliers

4. How to avoid that the product does not comply with relevant Amazon regulations?

• Be familiar with all Amazon product categories and state-related regulations;

• If you are not sure whether the product meets the guidelines, do not publish it;

• Do not mark the product status as "New", and then state in the product description that the product will look a bit old or have other defects when placed on the shelf for a long time;

• Removed Do not re-publish products for sale immediately, unless Amazon has lifted the alert;

• Destroy products that can no longer be sold to avoid returning them in the future;

• Regularly check the status of vulnerable items in the inventory< /p>

• Store perishable items separately from products with a long shelf life

Google Ads

• Make a complaint to Amazon and check the remaining FBA inventory when you receive a complaint.

• Before purchasing, ask the supplier for samples, and then test, using it as a reference standard;

• Put the products in the box so that the scanner will not miss Any accessories;

• Before sending to the FBA overseas warehouse, put a plastic bag on the dust-prone products;

• Mark the warranty period on the product to ensure that consumers Understand this

• Before shipping, check the product status repeatedly;

• Monitor the complaint cycle and pick out these problem products;

• Use Seller Central The "Imperfect Orders" report in the account;

• Check customer feedback to find preventable problems;

• Label your products instead of mixing inventory, In this way, you don't have to be responsible for other sellers' illegal products.

Google Ads

Second: The store is blocked due to problems with the product and description

This refers to the big difference between the product and the listing display (similar to the fact that we often complain about a certain treasure The complaint caused by the color difference) is the same as the third point.

When buyers place an order on the Amazon platform, they expect perfect products and excellent service. Therefore, when the products received by consumers are inconsistent with the products they ordered, buyers are likely to initiate complaints, and the sellers will be warned by Amazon or the store will be blocked if the number of times is too high.

1. Find the reason

International practice, first find out what causes the warning email or the shop to be blocked. Any nuances between the actual product and the product page description may touch Amazon's bottom line. Therefore, it is necessary to thoroughly check all possible problems.

(1)Check first:

• ASIN and UPC code: Check whether the stock product is consistent with the goods received (or returned) by the consumer;

• Product page: compare pictures, titles, subtitles, publishers/manufacturers, colors, etc. to see if they are different from the actual products;

• Product highlights: check whether the items should be placed in a gift box, and provide a warranty , Accessories, etc., check whether the product is missing some parts and whether it is operating normally.

• Product details and specifications: view weight, size, model, compatibility, etc.;

Google Ads

• Product description: see how the manufacturer describes the product;

• Product reviews: understand how the product is functional, whether specific components are complete, or whether it is easy to use, etc.

(2) Check the sales records of the products involved, and find out the rules. For example, have consumers returned goods for similar reasons?

(3) Check the inventory of the products involved. If this product has had many problems before, consider taking it off the shelf.

(4) If the product involved is FBA inventory, apply to Amazon and check the remaining inventory products.

(5) If it is a mixed stock product, you can ask Amazon to return the product instead of destroying it directly. In some cases, you will find that the product in question is not your stock product at all, for example, the label or shrink wrap is different from your own product.

2. How to write an appeal email to Amazon?

Amazon not only hopes to see sellers investigate and solve problems, but also hope that they can propose some long-term solutions. So, after doing the above two points, you can assure Amazon that you have cleared inventory of products and are ready to implement the following measures to avoid repeating the same mistakes.

• Check inventory regularly;

• Optimize listing and strengthen relevant rules;

Google Ads

• Arrange employees to review listing;

• Give up Mix inventory and label your inventory products;

• Create a project to donate most of the problematic products to show that there is no possibility of repeated listings;

• Design and print The flyer is placed in the box, clearly indicating the return and refund policy;

• Set up an internal quality control process instead of directly shipping;

• Sign with the supplier for the problematic product Agreement to reduce the risk of sending them to buyers;

• Arrange more quality control staff and create a blacklist of problematic products;

• Change suppliers or shippers.

3. How to avoid product and description problems

In order to avoid triggering Amazon warning emails or store closures in the future, the following measures can be taken:

Google Ads

• Do not sell Any product whose listing description does not match the actual product;

• If the listed listing does not match the actual product 100%, create a new listing;

• If most consumers ask about the same Questions, directly indicate the answer in the product description;

• Provide a clear return and refund policy, and print the company logo on each box;

• Regularly check the return report , To see how many products "does not match the description";

• Strengthen the quality control from the source to the delivery, before directly shipping or letting the supplier ship to the Amazon warehouse, be sure to check it yourself product.

• Notify suppliers that products do not meet consumers’ expectations;

• Consider creating a blacklist to exclude products with repeated problems from listings and purchase orders.

Third: Stores blocked due to restrictions on single accounts and associated accounts

One of Amazon’s simplest rules is to prohibit sellers from having two accounts in the same location.

Google Ads

Amazon's enforcement of the "single account" policy can help buyers reduce contact with unscrupulous merchants. Assuming sellers’ performance declines, complaints or negative reviews, and they can open new accounts at will, then consumers may be misled and make purchases from bad sellers. This also constitutes unfair competition for other sellers, and indirectly improves the service (product) quality of the seller's management of their own stores.

Many sellers tried to do business when they first opened a store, and did not consider that much. After reading this policy, they forgot, so that they didn’t realize it until the account was closed during the business process. .

And on what basis does Amazon detect the associated accounts, this is not disclosed, nor does it need to be disclosed. I suggest sellers and friends to check whether the two different accounts are connected. You can do the following:

• The IP address of the login account device

• The MAC address of the network adapter< /p>

• Registered company information

• The email address associated with the account

• Seller information

• Bank card account number

How to solve the shop closure caused by single account and associated account?

1. Find out the specific factors that caused the account to be closed, and deal with it as soon as possible

Google Ads

According to the points listed above, Find out the specific reasons that led to the account closure and deal with it as soon as possible. Amazon informs sellers that the sales permission has been removed, generally based on these two reasons: operating multiple seller accounts, or existing accounts are associated with closed accounts. Sellers can compare all account information to find out what went wrong.

2. Provide reasonable grounds and actively negotiate with Amazon

If the account is closed, try to appeal to Amazon for restoration. This may be one of the most difficult things the seller faces; unless There are legitimate reasons for opening two accounts, and it is basically difficult to win the case. Even so, sellers should not hold prejudices and negotiate with Amazon in a positive manner. Remember, the account is automatically closed. If you are an honest seller, Amazon is not interested in closing your account.

If you deliberately operate two accounts, that's okay. Contact Amazon and show them that the two accounts are completely separate. You need to prove that these two accounts operate completely different products, product categories, suppliers, logistics systems, and even business models. Basically, put forward all the factors that can distinguish the two accounts.

3. If Amazon gave you permission to operate two accounts in the past, provide authorization records

If Amazon was persuaded in the past to allow you to run two accounts, it is still possible now Make a special case for you. Amazon allows sellers to open two accounts and then go back and ask them to close one account. This is also a precedent. In fact, they may even close the remaining account after some time, because this account is related to the previously closed account.

At this time, you will find it beneficial to keep all records of negotiations with Amazon. Providing email records authorized by Amazon can help increase the probability of winning the case.

Fourth: Store closures caused by poor Amazon performance indicators

Performance indicators are a code of conduct set for third-party sellers. Amazon uses performance indicators to distinguish between good and bad sellers. Especially when Amazon's rigid indicators become higher and more complex, such indicators will inspire sellers to do better.

Some of Amazon’s performance indicators, red corresponds to the upper limit of the ratio

Google Ads

Among these indicators, the order defect rate, order cancellation rate, and delayed shipment rate are the main reasons for account closure. The reason, the return rate and the customer service dissatisfaction rate are not hard indicators to measure the seller’s account now, but in the future, who knows?

● Order defect rate (ODR)

Order defect ODR (ODR) is the main reference standard for Amazon to close sellers' stores. If the ODR exceeds 1%, it is considered too high. But if the shop is blocked, the ODR may exceed 1.19%.

Sellers need to be vigilant, A-to-Z claims have a very large impact on ODR, even if they are cancelled. Similarly, the issue of chargebacks should be resolved in a timely manner with the relevant banks, even if it does not affect the ODR.

● Order cancellation rate and late shipment rate

The order cancellation rate and late shipment rate have caused the store to close, indicating that the seller has problems with product inventory and delivery processes. Order cancellation rate refers to the seller's initiative to cancel the order, not the buyer's cancellation. Delayed shipment rate refers to delayed shipment, or forgetting to notify the buyer and provide the waybill number after shipment.

How to deal with store closures caused by poor Amazon performance indicators?

In the case of general store closures due to performance indicators, before submitting complaints to Amazon, seller friends can First try to solve the non-compliance issues mentioned by Amazon in the notification email. It is recommended to focus on finding some long-term solutions that are more conducive to the appeal results in the current situation.

1. Solve the problem of order defect rate (ODR)

How to improve the ODR status before appealing:

Google Ads

• Try to convince consumers or Amazon to remove the negative Feedback;

• Suppliers are requested to deliver replacement products in time to avoid AZ and negative feedback;

The following are some long-term solutions, which can be mentioned in the appeal email

• According to customer complaints and comments, provide better packaging, stricter quality control, improve delivery speed, and change suppliers if necessary;

• Set up special personnel to check products Status, delivery process, etc.;

• Pay more attention to customer feedback (relevant software can be used);

• Adopt a safer performance tracking system to remind before reaching Amazon limit .

2. Deal with the issue of order cancellation rate and delayed shipment rate

Before making a complaint to Amazon, these measures can be taken:

• Update the order processing time, if not Complete according to normal standards;

Google Ads

• Check recent records to understand whether the courier company delivered the goods in time;

The following long-term solutions can be mentioned in the appeal letter:

• Increase total sales to reduce the rate of order cancellations and delayed shipments;

• Change suppliers or change business models, if you can’t operate according to the current model;

• If Orders cannot be processed within a few days, make sure to change the website status to holiday mode;

• Hire more packers, product handlers and shippers;

• Use more Responsive inventory processing software;

• Take some measures to help monitors track these indicators more effectively.

3. How to ensure that the account indicators are within the limited range?

There are also some ways to help sellers control these indicators within the limited range of Amazon:

Google Ads

1) Pursuing perfection

If you often repeatedly sell some fixed products, check the Imperfect Orders Report regularly to find out the sales model or products that customers are often dissatisfied with and require refunds.

2) Proactively handle problems

Pay attention to all bad information and product information pages such as buyer complaints, negative reviews, and return requirements, and find out what went wrong. Set goals that are higher than Amazon's indicators for yourself, and conduct internal warnings when the indicators are not met.

3) Satisfy consumers

Improve the return rate and customer service dissatisfaction rate:

• Clearly indicate the return policy

• Refunds are accepted within 48 hours after the customer receives the goods and can be refunded

• Whenever you refuse a return request, make sure to do so completely.

• Learn from past experience and try different ways of handling in response.

Google Ads

Fifth: Store closures caused by the sale of counterfeit goods

Amazon’s anti-counterfeiting policy is that any goods sold on Amazon’s website must be authentic. Authorized copies, pirated copies, and counterfeit goods; if someone complains about selling on the Amazon platform, then the seller’s account is easily suspended by Amazon and the funds will also be frozen. In this case, how to win back Amazon's favor and avoid repeating the same mistakes in the future will be the first problem for sellers and friends to solve.

1. Check Amazon account number

In order to find out what factors may cause the store to be blocked, you need to review recent actions and understand how Amazon detects seller behavior.

(1) The Amazon algorithm will conduct daily inspections based on the following points:

• Monitor product reviews and seller feedback;

• Filter buyer submissions AZ claim, look for sensitive words;

• Scan the seller’s website policy, product description, product title and key information listed;

• Check why consumers contact the seller (product problem Etc.)

The thing sellers need to pay attention to is to avoid some sensitive words that easily attract the attention of Amazon's algorithm in the process of communicating with users, such as "not fake" and "not inauthentic". Even if the intention is good, it may trigger Amazon's warning.

Google Ads

(2)Check if the buyer has any misunderstandings

The buyer may think that you are selling fake products and complain to Amazon before contacting you, although they did not intend to sabotage you Business. In some cases, buyers will think this only because the product does not have the original packaging or lacks some brochures, inserts, accessories, etc. In other cases, some buyers just expect too much for certain features of the genuine product-louder audio volume and longer button life-if the product does not meet their expectations, they will consider it a fake.

(3)Check the relevant regulations and anti-counterfeiting policies of the platform

Amazon’s anti-counterfeiting policy is that any product sold on Amazon’s website must be Authorized copies, pirated copies, counterfeit goods. In case of violation, the seller’s account will be suspended or terminated, the seller’s FBA inventory products will be destroyed, and the seller’s funds will be frozen.

(4)Verify with the supplier

If you are closed for selling fake products and you don’t know who actually owns the right to sell the product, then check with the manufacturer . Ask all suppliers where they buy from, and how to verify the authenticity of the product, to understand whether they have been authorized to produce.

2. What should be written in the appeal email to Amazon?

Amazon hopes that you can understand why the sales authority has been cancelled and propose a specific and long-term solution. Therefore, the following measures can be included in the complaint email:

• Solve the problems that caused the store to be blocked, such as clarifying product sources and functional issues;

• Save the original certificate of each product;

Google Ads

• Record all suppliers and their sources;

• Take down and destroy all violating products

• Increase more employees in the purchasing department

• Clean inventory regularly

• Change suppliers if necessary

3. How to avoid store closures caused by selling fake goods in the future?

Amazon adheres to the principle of "suspend the account first, and talk about it if there are objections." A simple complaint is enough to close your store, especially new sellers. This is why you need to take some precautions from now on:

• Ask the supplier for a detailed invoice. The name of the brand and manufacturer must be clear;

• Make sure the file name is "Invoice "Instead of "order confirmation" or other similar terms, and save it in the correct format;

• Avoid using cleared products as the main purchase channel;

Google Ads

• Check the seller’s account Bottom Performers, Return Reports, and Imperfect Orders to solve existing problems in a timely manner;

• Investigate your suppliers and their competitors;

• Find out who can provide you with quality inspections Cooperate with the supplier of the certificate, or only cooperate with the manufacturer;

• Find a guarantee for all products; if you can provide repairs and extended warranty, mention this in the listing;

• Back up all files in multiple hard drives and cloud network disks;

• Learn more about the supply chain, and be cautious in purchasing

The sixth type: infringement of intellectual property rights The store is blocked

In the Amazon sales process, it is the seller’s basic responsibility to ensure that the products sold are legal and authorized by the property owner. If you fail to do so, you will face the situation of account suspension. But this also means that if the seller does not understand intellectual property infringement, it will easily violate Amazon's rules and be blocked.

1. What is intellectual property?

Amazon sellers need to maintain four types of intellectual property rights: copyright (Copyright), trademark (Trademark), invention patent (Utility Patent) and design Patent (Design Patent). In other words, if you don't want your Amazon account to be suspended, sellers need to avoid illegal manufacturing, plagiarism, and the sale of imitations and fakes.

Google Ads

In theory, selling these products on the platform requires Amazon and the seller to share the responsibility. But considering the business model of the platform, the court recently ruled that Amazon is not responsible for this. This means that the seller has to bear the consequences of infringement independently. The figure below is information related to intellectual property, including the type of intellectual product, the validity period, the scope of application, and the form of infringement.

2. Consequences of infringement

The property owner or legal representative may file a lawsuit against Amazon. Amazon’s policy also stipulates that the sale of fake, pirated and unauthorized products is not allowed. Infringement of intellectual property rights will result in the seller's Amazon account being blocked and funds frozen.

3. Countermeasures

1) After Amazon notifies the seller of the infringement, the seller should actively respond.

2) Browse content guidelines and anti-counterfeiting policies.

3) Find products or related listing information that violate the Intellectual Product Law and Amazon policies.

4) Contact intellectual property owners and talk to them directly, usually they are easier to communicate than lawyers. If you cannot find the intellectual property owner, contact the legal agent mentioned in Amazon's account suspension notification email.

5) Provide a list of suppliers and contract terms with them.

6) Request the owner or agent of the intellectual property rights to withdraw the complaint.

Google Ads

7) If the intellectual property owner or his agent does not reply, please contact a lawyer for help.

8) If the seller can afford the cost of account suspension, they can wait until the matter is resolved with the property owner before writing a specific improvement plan (POA).

9) Write an action plan, including the property owner agreeing to withdraw the complaint.

10) If the complaint is not withdrawn, then submit a detailed list of steps to Amazon, indicating what measures the seller and their lawyers take to avoid future infringements, or to prove the unreasonableness of the complaint.

11) Check quality management measures and train employees to identify easily infringing products and listing types.

12) Remove or clean up all inventory products that caused the suspension of the Amazon account and products that are prohibited from being sold on the platform.

13) File an appeal to Amazon and take the above measures.

How to avoid store closure due to infringement

For private brand products

• When publishing product information, pay special attention to the words used to ensure Everything is original.

Google Ads

• Detect brand keywords or phrases in the trademark database, such as Justia Trademarks.

• Before publishing a private label product, make sure it is unique, even if it has passed the patent review.

If you purchase from a third party

• If possible, understand the intellectual property owner and sales agent of each product.

• Ensure that all product information published, including pictures, are recognized by the intellectual property owner.

• Record the item list and invoice of each product, and check before publication.

• Make sure that the documents you get are invoices, not order confirmations, proforma invoices, commercial invoices, etc.

• Investigate suppliers and their competitors to avoid buying from wholesalers who cannot provide relevant documents.

In short, as a cross-electricity seller, we must do a good job of preventing infringement in our operations. "10 Essential Skills for Amazon Operations" explains in detail the methods of trademark inquiry and brand filing, which greatly reduces the risk of infringement or being infringed and sold. There are also some methods for handling infringement complaints to share with you.

Seventh: Stores blocked due to failure of KYC review

Google Ads

According to the requirements of relevant European regulatory agencies, Amazon is obliged to deal with European platforms (including the United Kingdom, France, Germany, and Spain). , Italy, etc.) to conduct company and company owner identity verification (KYC review for short). Sellers can only sell on the European platform after the European verification team has approved it. For this reason, seller friends are required to pass through the seller's backstage when registering and after registering, fill in the relevant information truthfully and upload the required documents as required. If the KYC audit fails, it will also result in the store being blocked.

The documents required for the seller to upload include:

1. A scanned copy of the company’s business license.

2. A scanned copy of the passport of the company’s main contact person and beneficiary (the beneficiary is a natural or legal person who holds 25% or more of the company’s shares) (if there is no passport, the front and back of the ID card can be used Add account book my page instead).

3. Company bill: any of the company’s daily expense bills (including water, electricity, gas, internet, telephone social insurance, bank statements, etc.) within the last 90 days;

must be Issued by a formal institution (public utility, bank, etc.); the company name and detailed address are required on the bill. The company name and address should be consistent with the business license. If the seller’s actual operating address is elsewhere, the address on the bill should be the actual operating address. Sellers using mainland company registration in Europe do not need to provide this bill, but sellers using Hong Kong and Taiwan company registration need to provide this company bill. If the seller's actual operating address is in the mainland, the address on the bill should also be the seller's actual operating address in the mainland. Screenshots of online bills are also acceptable, and a complete web link is required in the early stage.

4. Personal expense bill: any personal daily expense bill of the main contact and beneficiary within the last 90 days (daily expenses include Water, electricity, gas, internet, TV, telephone, mobile phone, etc. bills or credit card statements, etc.; must be issued by a formal institution (public utility, bank, etc.); the name and detailed residential address of the family must be on the bill; if the bill is It is under the name of the spouse, and a marriage certificate must be submitted at the same time; if the bill is under the name of the landlord (the company landlord), a formal housing lease contract is required to prove the relationship. Online billing screenshots are also acceptable, and the previous period is required There is a complete web link. If the seller is unable to provide the above personal bill, his residence permit or temporary residence permit is also acceptable.

5. Company bank statement: open a company-to-public bank statement, Any bank is acceptable. Billing requirements:

• The company name must be the same as the company name on the business license;

• The bank name or logo must be clearly visible;

Google Ads

p>

• Must have a bank account to open an account with the bank;

• If there is a date, the bill must be opened within 180 days, and no date is acceptable;

• For confidentiality purposes, the seller can obscure the records related to the flow of water. The seller can use the account opening permit for a public account instead;

• An overseas bank account used for receiving payments. It is recommended that the seller use the company to public The account is used as a receiving account. We can accept bank accounts in the United States, the United Kingdom, European Union countries, Hong Kong, Australia and other bank accounts as receiving accounts. We also accept overseas cards such as Payoneer or World First.

During the KYC review process, you must fill in the company and personal information truthfully, and upload the true documents and materials. Any attempt to evade, bypass the review, improperly fill in information or forged materials may result in failure to pass the review and the store will be blocked.

After clicking the link to start the registration, please choose the seller category truthfully, the company seller needs to choose the company; fill in the company's registered address on the business license in "How Amazon Contacts You"; fill in the business in "Seller Legal Name" The registered name of the company on the license. Pinyin can be used to translate the company address and name.

After the registration is successful, please don't worry about filling in the required information or uploading materials in the background. Amazon's seller support team will get in touch with the applying seller as soon as possible, and fill in and upload the required information after explaining to the seller.

The eighth type: shop closures caused by swiping orders, reviewing reviews, and maxing out the money.

Obviously, order-checking seems to have become an unspoken rule in the industry. Those novices who do not swipe It is indeed more difficult for sellers to survive the initial stage by themselves. Survival has become a problem. Naturally, it is the general trend. Faced with such a premise, there is no way to pretend to advise everyone "Don't brush!"

How long does it take for Amazon to restore sales rights?

Google Ads

When Amazon closes the seller's account, the seller is in a pending state. Funds are frozen and inventory cannot be sold. It is unclear whether or how soon Amazon will restore its sales rights.

According to an experienced person, if the seller follows the steps mentioned in the previous modules, it will only take a few days for Amazon to review the appeal email and reply to the seller. However, if Amazon asks you to revise the action plan, it may take 3 weeks to get a response.

Recently, Amazon experts also revealed some related factors that hinder the recovery of the seller’s account. The details are as follows, I hope the seller friends will pay attention to it:

1. There must be a reason to close the account, and repeatedly apply for recovery The same goes for the account.

Sometimes the application is rejected, just because the seller is too panic and directly activates the Appeal button to tell Amazon that they did nothing wrong or ask for clarification. If they do, they will have no room for retreat, they will no longer be able to investigate and write a consistent, objective, and persuasive appeal email.

2. The appeal letter should contain 3 sections: finding the problem, action plan and preventive measures

Most appeal letters mention remedial measures, but no preventive measures. If none of the issues can be completely resolved, Amazon may refuse to restore the seller account.

3. The authenticity of the investigation

Sometimes, the sellers did not conduct the investigation seriously, so they cannot convince Amazon that they have found the fundamental problem of the store being blocked.

4. The structure of the appeal letter is also very important, and the views are clear.

Google Ads

If all the ideas are mixed together, it will cost the Amazon performance review team to find out your main point. Over time, it will be difficult for the seller to get back the sales authority.

5. "Account suspension" strategy

Experience tells us that Amazon implements a "account suspension" strategy. Every few months, Amazon will focus on investigating some violations, and then suspend all seller accounts that fail the test.

6. There are many reasons why Amazon seller accounts are suspended and blocked due to these violations this year. Today I will summarize some common situations and solutions for common Amazon account suspensions. Click to enter >> (Amazon newbie shop topic)

The first type: the store is closed due to the product does not comply with the relevant regulations of Amazon

Amazon takes great care of the consumer experience. Therefore, in the sales process of some products, due to some non-artificial and unpredictable factors, the products received by consumers are obsolete and damaged products, which will also cause consumers to receive impressions on the experience and receive AZ and negative reviews from customers; /p>

If you do not comply with Amazon regulations, it is easy to cause consumer complaints. As long as 2-3 formal complaints per month, the store may be closed, and the attitude and results of after-sales service will also be the criteria for Amazon's assessment.

1. How to deal with store closures caused by products that do not comply with Amazon's relevant regulations?

First, identify previous violations, solve them, and then provide future anti-recurrence measures, and finally, Then write an appeal email to Amazon. Remember that Amazon usually examines the following aspects:

• Negative feedback and product reviews

• Customers submit AZ Claim

Google Ads

• During the communication between sellers and buyers , Pay attention to the subject of these emails (product damage, flaws, etc.)

1. Find out the reason and check the number of complaints against the product involved

• The product is fragile, Often damaged during transportation;

• The packaging materials used are of poor quality;

• Products are usually sold slowly, easy to depreciate in storage, and need to modify the product status;

• A one-time error.

2. Extend the scope of inspection

If you find that there are many problems, instead of stopping selling a certain product, you may need to switch to another supplier. If you use FBA logistics, create a Removal Order for all returns, which can reduce the risk of store closure.

3. What do you write in the complaint email to Amazon?

In the email, first indicate that you have investigated the reason for the store's ban, and come up with some methods to ensure that it will not be stopped in the future Violation (for example, the two parts above). Then, you want to focus on how to improve seller performance in the long-term and ensure customer satisfaction.

Google Ads

Your action plan should include reasonable goals and simple solutions

• Speed ​​up packaging and handling processes;

• Find packaging materials suitable for your products (For example, bottled products use bubble packaging)

• Assign more quality control personnel

• Clean inventory regularly

• Change suppliers

Tags: Internet e-commerce Amazon

ads